Liverpool Echo Completes Large Scale Re-brand

Completed for:
Liverpool Echo
Old Hall Street
L69 3EB
Completed by:


The Liverpool Echo newspaper, owned by Trinity Mirror, has recently undergone a re-brand requiring substantial changes across the city centre site in the heart of Liverpool. Their new strapline - Print. Online. Tablet. Mobile. - reflects how the range of media that they share news on has expanded in recent years.

Signs Now were approached to quote for the project, which involved replacing large signs on the outside of the building, which stands on a popular busy road where Old Hall Street, Brook Street and King Edward Street meet, close to Liverpool docks.


Due the to the size and positioning of the replacement signs, planning permission needed to be secured and permits obtained from the highways agency. We needed to consider the type of proposed advertisement, total specifications, lighting levels, etc. We also did full method statements and risk assessments due to the position of the building and access issues, as well as working around asbestos. As part of Liverpool Echo's health and safety policy all installers on site have to wear full PPE, including safety glasses with lanyards and hard hats with chin straps.

Manufacturing the Signs

The fabrication of the letters was done in house at Signs Now with our new state of the art letter bender imported from South Korea. The letters themselves consisted of aluminium powder coated letters (with rim and return), with white opal acrylic faces. Inside each letter, standing at over 2m tall, was 5 year white BALT LED lighting. We had a team of guys working full 8 hour days for 2 weeks manufacturing the letters, which were then painted white and met the standard of AkzoNobel where they follow strict procedures. The acrylic is a special LED acrylic that maximises the LED impact.

The Installation

During the installation, which took place in August 2014, we had 12 of our own in house professional installers on site, all of whom had to do a site induction in accordance with the client's strict health and safety policy. 6 access lifts were used, with 2 installers using each lift. Pavements were protected from the weight and impact of the access lifts using large ply boards.

As the Signs Now installation team were working on a busy road and needed to fit signs around the whole building, we carried out our own traffic management, which met all of the rules of the Chapter 8 regulations. This included road closures due to the location.

The whole installation was done over a weekend, with installers on site from 6am until midnight. In all, 2,500 LED modules were installed, each containing 3 LEDs. Each module is 0.6watt each with 60 lumins per module.

2 dedicated groundsmen were required for the project and we had to suspend parking bays at the council to use for our equipment.

The Result

In all the project was completed on time and went to plan because of the detailed preparation. Before we left site, we photographed and tested the signage and provided this information to the client for peace of mind. The signs will be guaranteed for a minimum of 5 years, including the illumination.

The client is extremely pleased and Carlo Matarazzo - National Manager for Signs Now UK Ltd - was impressed with the smooth operation.