Honda Logistics

Completed for:
Honda Logistics
Unit 2, Keypoint Development, Thornhill Road, South Marston
Completed by:


Their predecessor SDC was established in 1990 as a subsidiary of Honda Logistics Inc. (it was named Honda Express at that time)

After 25 years of incorporation, they have grown to have 5 business areas. These include the delivery of parts and set pack to the assembly line, staging of part, wheel and tyre assembly, Import & Export. They now have more than 700 associates working for this company.

Their parent company, the Honda Logistics Group, is involved in a wide range of business activities such as storing, transporting, assembly and sales of logistic miscellaneous. This activity is conducted throughout 6 regions (Japan, North America and Europe, South America, Asia, China and India), in 13 countries, 27 companies, totalling 20,000 employees.

Their new name Honda Logistics UK Ltd represents that they are a group company of the globally operational HLI Group.

The Project & The Signs

Signs Now were contacted to manufacture and install various signs at the Swindon site. This was part of the re-naming and, therefore, rebranding of the company, requiring new, up-to-date, signage to be installed ready for the relaunch. This included dibond wall signs to be fixed to the outside of the building, post & panel delta standard signs, vehicle graphics and flat cut letters and logos to be applied to the reception wall.


"Changing our company name after 25 years was a major change to our business and in addition to this the use of our parent companies branding ensured it had to be right.

Jerry and the team at Signs Now, Bristol were professional from the first meeting to design and through to installation.  

The team at Signs Now were flexible with last minute changes and eased our minds with a pre-viewing at their site with the end product exceeding our expectations.

Installation was seamless and the install team took time and care in the service they were providing.

Thank you to Jerry and the team at Signs Now for the whole professional package."

Paul West, Divisional Operations Manager, Honda Logistics UK Ltd